TVS-ELECTRONICS ACCELERATING SALES VIA POS PRODUCTS CUSTOMIZED FOR INDIAN RETAIL SPACE

CIO Vendor According to the POS/Customer Engagement Survey 2016 by BRP (Boston Retail Partners), a US based retail consulting firm; 85 percent of the retailers consider unified commerce as their top priority and 68 percent merchandisers indicate that improving customer engagement and customer experience will be prime focus for the upcoming year. However, saddled with legacy systems that are not designed to accommodate today’s retail environment, traders have scrambled to improvise multiple techniques in attempts to deliver the omni-channel capabilities that customers expect. As a result, the retailers are looking for POS solutions to mitigate the risk of losing customers due to disappointing shopping experiences caused by flawed omni-channel architectures. Responding to the requisite of retailers is TVS- Electronics, an Indian Products Company, headquartered in Chennai manufactures end to end products like Dot matrix printers, Label & thermal printers, Touch POS systems and Accessories that matches the market requirements of the retailers.

Incepted as IT Peripherals manufacturer, TVS-E has transformed into a leading Transaction Automation IT Product manufacturer & service provider and has established itself as a trusted Indian brand in IT Pheripherals & Point of sale domain. As a testament of the trust it has, TVS was recently recognized by Kalinga Digital Media Private limited among ''Top 100 Most Trusted Company for the year 2015''. A leader in third party services in the ICET domain, TVS is currently serving 6 million customers every year, through 1200+ Quality engineers, network of 200+ Partners, 60+ Exclusive walk in centers, 20 warehouses & drop points and 3 Repair factories. TVS-E utilizes their industry experience of 30+ years to bestow clients with a wide range of services for call centre, installation, repair, refurbishment, remote tech support, managed services, protection plan, e-auction, fulfillment and supply chain management.

Wireless Receipt Printers for Hasle Free Billing Experience
Along with the evolution of retail, the POS systems are also developing rapidly. While the hardware part is no longer indispensable, the software, on the contrary, has become more sophisticated to comply with the growing demands of the merchants. However, the common issue faced by all POS systems is the inability to print caused by improper connection / configurations or malfunctioning of cables. Responding to the issue, TVS-E takes the initiatives towards providing customer and retailer friendly shopping experience. Thus the company accomplishes integrated billing machines to keep retailers' desk organised, with no interferences of cables tangling on the Billing Desk. And in its attempt to ameliorate
billing experience for shopkeepers, TVS-E introduces Wireless Receipt Printers to be placed at the most convenient place of the operator’s desk. On the other hand, for small outlets with Low stock keeping units (SKU), TVS-E offers 'All integrated' cash registers, with Hotkeys counting up to 120 that can be programmed for various product bundles and quantities. Similarly to make billing experience delightful for customers, TVS-E offers Unique Tag readers with speed above industry standards. This in turn enables quick and efficient decoding speed of the articles to be billed, thereby enabling faster queue turn around. “ TVS-E, as a brand ensures that the shop keepers and their customers are relying on a product with maximum uptime for billing systems.” states K E. Ranganathan, MD, TVS-Electronics.



TVS-E introduces Wireless Receipt Printers to be placed at the most convenient place of the operator’s desk



Equipped with HotKeys for Quick Check-in of items list, TVS-E brings to the table Electronic cash registers that are embedded with billing application and integrated with Receipt Printer, Battery and Customer display. The registers do not require operating system, Hard disk, monitor or any such external hardware devices, thereby eliminating the worries of HDD crash or Viruses. Adding to the list is TVS BSL-301 Series of Desktop Omni direction scanners. Widely used at billing counters, the scanners are upgraded by introducing 2000 Scan Speed and 24 line scan Pattern which is above Industry norm to offer quick and accurate decoding of the Tags/Barcodes. TVS-E further caters a very Unique Warranty support called PUDO (Pick up and Drop off) wherin TVS-E provides a call center facility to its customers. “If any customer using our scanner faces any trouble, we arrange for swapping the scanner with another working unit, instead of sending an Engineer to diagnose and Repair, which is time consuming.” affirms Ranganathan.

To make Billing counters more operator friendly, TVS-E conducts continuous surveys based on which, the firm furnished a unique Stand for DMP to reduce the Dot Matrix Printer’s foot print on the Billing Desk, while providing space for Billing Stationery to be placed more conveniently. In addition, TVS-E holds a Patent for its Ink bank Technology that provides low running Cost for DMP users; and introduces Special Roll paper Stand for DMPs to ensure good aesthetics to the Billing Counter. Contributing further to the aesthetics aspect, TVS-E avails Special Receipt printers (RP45) with 4 Inch width, as compared to the 3 Inch width Printers available in market.